Convert: Turn questions into customers
Validate: Turn research into proof
Guide: Turn expertise into product

Which scenario describes you?

"I need qualified leads, not just contacts"

For sales teams, marketers, and consultants who want to identify ideal prospects, qualify opportunities, and calculate ROI before the first call.

Use case: A B2B SaaS company uses Problem Discovery to attract the right leads and Buying Readiness to prioritize hot prospects.

"I need to keep customers successful and reduce churn"

For customer success managers and account teams who monitor adoption, catch red flags early, and guide implementation.

Use case: A software company tracks onboarding progress and uses Health Alerts to intervene before accounts go dark.

"I need to validate my strategy and positioning"

For founders, product managers, and marketers testing assumptions about customers, pricing, competition, and market fit.

Use case: A startup validates ICP assumptions and tests three pricing models before launching.

"I need to develop people and measure performance"

For HR leaders, coaches, and managers who assess capabilities, identify gaps, and create development roadmaps.

Use case: A training company uses Skills Maturity to benchmark students and Training Needs to personalize learning paths.

"I need better product decisions based on user feedback"

For product teams who prioritize features, test UX, measure satisfaction, and understand adoption barriers.

Use case: A product team validates their roadmap quarterly and tests new features with beta users.

"I have something specific in mind"

For unique use cases that don't fit standard categories.

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